These tips and ideas about Marketing will be a help for everyone who wants to aim for a better sales. It will also help you in your planning and strategies. Below is 17 tips that you may not have thought about.
1. Tell People About Your Book
You’ll be surprised to find that two years after publication, a close relative won’t even know you’re an author.
2. Connect With Colleagues
Your professional network should garner you some rewards.
3. Build an Author Website
Using a template, you can create a professional looking page to increase your credibility.
Many authors find out that their book only moves when they move it.
5. Keep a List of who Helped you
This can be kept on an Excel spreadsheet with the main contact, address, and how many copies were sold.
6. Start Locally
Many times authors think about how they want to be on Oprah (don’t we all!) but they never reach out to the local independent shop.
7. A First Draft is not a Final Draft
If you want an agent to take you seriously, you need to have a truly finished product.
8. Test Market Your Query Letter
Find someone who actually knows about publishing to look at your query, and be open to spending as much time writing it is you did the book.
9. Consider Paid ads
A paid ad can help you get the exposure you’re looking for, but don’t bust your budget.
10. Don’t pay for Amazon Reviews
People on Craigslist pay people to review their book; this does not sell books. At best, it fools your mother into thinking someone actually read it.
11. If you Ghost Write, Ref Yourself!
One author from New York (who prefers to be nameless) ghosts about 50 articles and blog posts a year on the side from his regular writing. When he has the chance, he plugs his own book.
12. Ask for Help
A great way to let people know you have a book, is to ask them where you should try to sell it.
13. Read About Marketing
Study this stuff; wait, you already are. Haha.
14. Work With Your Publisher
Even self-publishers have a PR department. Refer them to book stores where you want to have an event.
15. Local Radio Reaches Thousands
Radio stations always want interesting guests, which means they want you.
16. Hire a Publicist
If you really want to sell your book to thousands of people, you need someone with the contacts and experience to get you in front of them.
17. Paid Reviews can Work
Paying for a review on Amazon is a waste of money, but paying for a professional reviewer in a magazine can be worth thousands.