1. Add some holiday graphics or seasonal images to your book promotion banners to remind people that your book would make a great gift.
“Image courtesy of Flickr.com by Blondieyooper”
2. Start using the words gifts and presents in social media promotions for your book
“Image courtesy of Flickr.com by Giovanni Auditore”
3. Offer package deals including discounts for buying multiple copies. Or have a buy one and get one for a gift for a friend at half off
“Image courtesy of Flickr.com by najeebkhan2009”
4. Dream up a gift basket that would work with your book and post on your blog or book landing page. If it’s a business book including items like a nice pen, executive calendar, an “I’m the Boss mug” and more. Be creative.
“Image courtesy of Flickr.com by Frederick Basket”
5. Donate a percent of book profits to charity for the week of Christmas. Be sure to write a blog or press release about this action.
“Image courtesy of Flickr.com by BOMBTWINZ”
6. Change some of the calls to action on your book’s website. Include words like “buy this book as a gift” or “makes a great present for the marketer in your life.”
7. Donate copies to a school or offer to be included in a silent auction or holiday fundraising event.
“Image courtesy of Flickr.com by theAncul”
8. Include book promo material with your holiday cards to anyone that you’ve collected a business card from or added to your contact email list and suggest your book as a holiday gift or give a discount – like 10% off.
“Image courtesy of Flickr.com by Aurimas Adomavicius”
9. Run a holiday contest for everyone who purchases your book in the month of December. Make them eligible to be entered in a drawing for a prize.
“Image courtesy of http://www.floridaventureblog.com”
10. Share a list of holiday gift book ideas on your blog or book landing page.
“Image courtesy of www.nhsenzai.com”
11. Help other writers by promoting a complementary book with yours.
“Image courtesy of Flickr.com by 77S Photography”
12. Write a seasonal post, story, or article for your website that fits in with the theme of your book.
“Image courtesy of Flickr.com by Erin Katz”
13. Seek out bloggers to help you. Offer a free copy of your book in return for a review. Offer to guest post for a blog in your subject area.
“Image courtesy of Flickr.com by Dorian Grégoire”
14. Offer a little something extras. For example: buy before 12/31/14 and in January you’ll receive a special New Year’s Newsletter with extra tips or special information.
15. Make one of those fun animated holiday cards (like from Jib Jab) and include your book cover and a link in the message and send out to your list of contacts.
“Image courtesy of Flickr.com by Enokson”
16. Create a Naughty and Nice list using information from your book. Post on your blog or book landing page.
“Image courtesy of Flickr.com by Meez Photography”
17. Use your Facebook Book page to have a fun countdown to the holiday including new images and reminders every day.
“Image courtesy of Flickr.com by montreal_bunny”
